Salesforce Integration with MailChimp

MailChimp a permission-based email marketing tool when integrated with Salesforce enables you to engage with your customer base easily along with it, you can share your data easily and amalgamate your communication.

This integration enables you to focus on your leads and contacts and it syncs the data between MailChimp and Salesforce. The integration provides a special feature to Salesforce users which enable them to build queries so as to add leads of Salesforce, Contacts, person accounts, and members for the campaign to the list of MailChimp on the basis of specific Salesforce field data.

Integration with MailChimp provides facility to create leads which help MailChimp subscribers to create Salesforce leads when data synchronization is on, also it Updates Salesforce based on MailChimp activity.