CRM Technologies

Do Less: Radical Approach to Navigate Work & Life

Hidden Brain, an exciting podcast hosted by Shankar Vedantam is known to combine science with compelling storytelling to explain unconscious patterns at the root of human behaviour. The podcast concluded its Innovation 2.0 series with an episode titled Do Less, featuring engineer, scientist, and author, Leidy Klotz.

Hidden Brain podcast by Shankar Vedantam, available on Apple Podcasts, Spotify,and Amazon Music

This episode stood out with its unique pivot to adopting subtraction: the single most effective (yet most ignored) method of achieving progress. Leidy further explains the power of simplifying through real world examples as one of the best paths to innovation, instead of our innate tendency to add things for resolving inconducive situations.

The underestimated value of implementing the subtractive approach can bring a world of change, as Leidy expounds throughout the episode. We relate to this approach in its entirety because of our very own journey towards a lean service model, that has placed us as a Salesforce Ridge Consulting Partner in 2024 from a generic CRM solutions provider in 2015.

By subtracting CRM platforms from our solutions portfolio and streamlining our services with a focus on Salesforce we have carved a niche for ourselves, exemplifying the thought behind ‘do less and do it well’ as a proven path to success.

Dinesh Srinivasan

Dinesh Srinivasan is an enterprise technology maven with CRM, CPQ, and Analytics consulting and implementation as his focus areas. With 24 years of diverse experience in the Information Technology space, Dinesh is known for providing leading-edge technology solutions to treat operational challenges across all sectors and especially those that accelerate economies. In his spare time, he likes to share his experiential knowledge with netizens and marketing professionals to navigate the sector better and to ultimately lead with innovation. He can be reached at LinkedIn

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