Can you imagine the number of businesses using CRM tools that play a crucial role in their customer management? There are thousands of companies who came into the business map after they opted for this business tool.
As per the User Research Report, from the last three decades, CRM tools adopted by many companies for business automation, customer relationship management, and other add-on tasks. The CRM trade is predicted to reach $36 billion in markets by 2017, which proves CRM to be the fastest-growing tool in the business software market.
(Source: https://www.capterra.com/customer-relationship-management-software/user-research)
Even if the businesses decide on opting CRM for an automated process, the most challenging decision is to select from cloud or on-premise, which suits your needs better? Well, there are a couple of details you need to keep in mind while choosing one.
In cloud-based CRM, the company uses Software as a Service (SaaS) solution. In this, the company pays for the contract and use the tool through a website. The data is saved at the remote server that can be accessed over the internet anytime. It also offers online resource sharing on a different level of Cloud apps, platforms, Servers, etc. The cloud solution is cost-effective since it allows a monthly subscription payment or pays as per contract, instead of purchasing a license.
Unlike cloud-based, on-premises CRM involves data surfing from the licensed server instead of the internet. The company needs to buy the license and Software and get it installed on the company’s hardware. On-premises offers customer management on multiple layers by providing free web hosting, shared web hosting, etc. However, it is expensive as it involves the license and installation cost in ergo focused on large-sized businesses.
Reports say, 73% of businesses using Web-based CRM and 27% are installed with On-Premise CRM.
(Source:https://www.capterra.com/customer-relationship-management-software/user-research )
Cloud-Based CRM for small businesses
Cloud-Based CRM for Sale
Cloud-Based CRM for marketing
Revenue generation is all about how well you can showcase your service/product to make a sale. Due to competition, companies have a separate department of experts who works on a practical approach to the customer via different platforms. This platform could be email, social media, promotion ad campaigns or text, etc. In cloud-based, the CRM is already over the internet, which makes it easier to integrate with third-party websites like Facebook, Instagram, Linkedin, etc.
The team can directly pull out the performance reports from its CRM dashboard and apply pertinent marketing tactics. This helps in focusing the customer needs by accumulating the data from different platforms on a one-view dashboard. Your company can use Automatic Intelligence to plan the response on every interaction and keep tracks of the same to pitch with the best offer.
Customer retention and service with Cloud-based CRM
Use Predictive dialing and analytics will be double by a service organization, in up-coming 12-18 months. (Source; https://www.salesforce.com/hub/service/customer-retention-strategies/)
Sales retention is always more comfortable than the new lead conversion. This might demand an extra effort in looking for customer needs, but if handled correctly ends up creating a pipeline for regular revenue. Firms always invest in the sales representatives and customer support resources to get more conversion and retention. This team needs to be up-to-date with customer history with the brand, future needs, and best offer to pitch. This requires constant customer support, which can be possible only with cloud CRM.
You can use a web application to answer the customer’s standard query. You can also conduct a survey using AI to get feedback and a real picture of how well your brand performing. This helps your CSA to assist better and team to come up with effective retention strategies. This approach by brands leave a positive impression on the customer and drives more sales.
Cloud-Based CRM for Management
Cloud-based CRM enables you to integrate information from multiple sources. This information could be related to leads, existing customers, upcoming team meetings, or some ongoing discussion of different departments in the internal team. Well, the CRM gives you the option to see an end to end interaction in a single dashboard regardless of the department working on the case, this helps the team to assist better and plan the campaigns.
Managers can interact with the team over CRM, schedule meetings or calibration, and send reminders for same. Also, they can pull out the productivity reports of every individual in the team using different fields and reports. This ensures proper resource management that helps in establishing better customer support.
Cloud-Based CRM Options
Understanding the CRM features, you need to choose which Cloud-based CRM suits best to your firm’s needs. There are ample options available that come with their uniqueness and add on advantages. The top five cloud-based CRM suggested by techonestop includes is Bitrix24, Zoho CRM, Insightly, Capsule, Really simple system.
(Source: https://techonestop.com/5-best-cloud-based-free-crm-software-for-small-and-medium-business)
Though the primary job is the same for all, there are add-ons that every CRM offer, which you can choose as per business demands.
If you are confused about which cloud based CRM option will fit your business, connect with Advanz101 CRM consultants and we will get the best CRM solution for your business.
